We Let Our Work Do the Talking
Rexy Rolle
MILLENIAL AVIATION EXECUTIVE
SOCIAL MEDIA MANAGEMENT
PROBLEM
Rexy Rolle came to Verified Consulting expressing she wanted to be known in the aviation industry and her family's contribution of owning the Largest Airline in the Carribean Western Air. However she did not have strong social media presence.
THE PITCH
We pitched and partnered with African American Social Media Outlets to create a social media buzz about her story. From that tactic, her story went viral resulted in press placements in Forbes, Essence, NowThisHer, Black Enterprise, CondeNast Traveler and More.
SOCIAL MEDIA STRATEGY
At Verified Consulting, we created and developed social media content that is relatable to Rexy's target audience. Such as intimate footage of her family's airline legacy, influencer partnerships including social media news accounts to garner a following as well as sharing Rexy's unique story.
RESULTS
Rexy's Social Media tripled her following, from 3k- 34.7K which resulted in her becoming an influencer and keynote speaker at various engagements, and conferences.
NELSON MANDELA CHILDREN'S FOUNDATION R29 UNBOTHERED IG TAKEOVER
BRAND MANAGEMENT & PARTNERSHIPS
RESULTS
While Securing a media partnership with Refinery 29's IG page R29 Unbothered, we were able to boost Enhle Mbali's following by 40% and include a call to action of donations for the Nelson Mandela's Children's Foundation. Additionally, Engle had the honor of designing Beyonce's Dress for the 2018 Global Citizen Festival.
SOCIAL MEDIA STRATEGY
Verified Consulting developed a strategic media partnership plan with Refinery 29 and Engle Mbali's, "Forever Young Gala". This monumental occasion was Enhle's first introduction to a U.S. audience, an insight in her initatives and who she is as an actress, fashion desighner, and mom. The Forever Young Gala was held at Nelson Mandela's home with elite guests including comedian Dave Chappelle and Super Model, Naomi Campbell.
Enhle Mbali
PROBLEM
Enhle Mbali is a South African actress, fashion designer, and philanthropist along with the Nelson Mandela Children's Foundation came to Verified Consulting to expand their presnce audience in the U.S market during the Global Citizen Festival.
PRESS PARTNERSHIP
We connect our clients with organizations who have similar missions and goals to grow their businesses.
With the development and implementation of comprehensive and strategic communications plan, Verified Consulting has helped develop cutting-edge marketing tactics targeted at a variety of audiences, including private and public entities.
Nzingha Prescod
PROBLEM
Nzingha Prescod made history in 2016 being the first African-American World Medalist in Fencing. With her being an Olympian, she wanted to create awareness about the importance of sports equity. Why it is essential to invest in disadvantaged youth with coaching and programming.
RESULTS
Instead of Q&A, I pitched Blavity for Nzingha to write an op-ed (opinion article) on the importance of diversity and inclusion in the Olympics and why sports equity matters for future athletes of color.
